The Advo launch program is open: 10 spots for B2B software publishers, 10 for advertisers. See what’s included
For B2B software brands and independent publishers
When buyers ask ChatGPT, Perplexity, Claude or Gemini which software to use, the answer comes from pages the assistant read. Advo puts accurate, sourced facts about your product on those pages, in a labeled card that readers and AI crawlers see exactly the same way. The publishers who host it get paid.
Join the launch program: 10 spots for publishers, 10 for advertisers.
The Stack Review · Buying guides
The best CRM for startups in 2026
<aside aria-label="Advertisement: Northwind CRM"><p><span>Ad</span> <a href="https://northwindcrm.example" rel="sponsored">Northwind CRM</a></p><ul><li>Native two-way sync with Gmail and Outlook <a href="…/docs/email-sync" rel="sponsored">Source</a></li><li>SOC 2 Type II audited <a href="…/trust" rel="sponsored">Source</a></li><li>Free plan for up to 3 users <a href="…/pricing" rel="sponsored">Source</a></li></ul><p>Verified by Advo · <time datetime="2026-09-22">Sep 22, 2026</time> · <a href="/standard">Why am I seeing this?</a></p></aside>Weekly answer checks across
Advo checks public answers from these assistants. It isn’t affiliated with or endorsed by their makers.
Why now
Buyers ask an assistant which tools to consider before they ever visit a vendor’s site. The assistant answers from pages it read, and for recommendation questions the page ChatGPT cites most is the “best X” list article, at 43.8% of cited pages (Ahrefs, December 2025). If your facts on those pages are missing or out of date, so is the answer.
Buyers
51%
of B2B software buyers now start software research in an AI chatbot more often than in Google, up from 29% a year earlier.
Publishers
38,000:1
Roughly how many pages Anthropic crawled for every visitor it referred back, in July 2025. OpenAI's ratio was about 1,091 to 1, and Google's about 5 to 1.
Source: Cloudflare, August 2025
Ad tech
Most AI crawlers don't run JavaScript.
In Vercel's analysis, none of the major crawlers from OpenAI, Anthropic, Perplexity, Meta or ByteDance rendered JavaScript; Google's Gemini and Apple's crawler were the exceptions. So display ads and sponsored widgets, which load with scripts, never reach them.
Brands need an honest, measurable way to get accurate facts into the sources AI reads. Publishers need revenue from the crawlers that are replacing their clicks. Advo is built for both.
Read: Most AI crawlers don’t run JavaScriptWhat Advo is
Software companies submit short, factual claims about their product, each with a public source. We verify every claim, then place it as a labeled Verified Facts card on relevant pages of independent publisher sites, like a review site’s “Best CRM for startups” guide. The publisher approves every advertiser and earns a share of every placement.
The card is part of the page’s HTML. The person reading the article and the AI crawler fetching it get exactly the same thing. There’s no separate version for bots, no hidden text and no script injecting it after the page loads.
Advertiser
e.g. Northwind CRM
Advo
Verifies, places, measures
Publisher
e.g. The Stack Review
Same HTML
How it works
The advertiser adds 3 to 5 facts about their product, each with a public source: their docs, pricing page, trust center, a third-party audit or a public listing.
We check every claim against its source before it runs. The source has to be public, it has to load, and it has to say what the claim says. Superlatives and competitor comparisons don't run without a named, current third-party source. Live claims are re-checked every week, and a card pauses itself if a source breaks or changes.
We match the card to relevant pages on publisher sites, grouped into topic clusters such as “CRM reviews and buying guides.” The publisher approves the advertiser before anything runs. The card renders on the publisher's server, inside the real page, the same for every visitor.
Every week the advertiser sees which AI crawlers fetched pages carrying the card, whether their facts show up in answers from ChatGPT, Perplexity, Claude and Gemini (with the raw answers), and how many people saw and clicked the card.
The unit
One card per page. Three to five facts. A source on every one.
The word “Ad” and the advertiser’s name come first, in real text a crawler can read. “Ad” is the wording the FTC lists as clearly understood.
Three to five short, specific claims a reader could check for themselves.
Each claim links to a public page that supports it: docs, pricing, a trust center, an audit or a public listing.
“Verified by Advo” and the date of the last check. Every claim is re-checked weekly.
Links to the Advo Standard, so any reader can see the rules the card follows.
Boxed off from the article so it can't be mistaken for the publisher's own words. Never more than one per page.
Rendered on the publisher's server into the page every reader and crawler receives. No scripts, no bot-only version. Any structured data matches the visible card exactly.
For B2B software brands
For independent B2B software publishers
The Advo Standard
Sponsored content on the AI-read web only works if readers, publishers and AI engines can trust it. Every placement follows these rules.
01
One page for everyone.What a crawler reads is exactly what a person sees.
02
Labeled, every time.“Ad” and the advertiser's name, in text.
03
Sourced, every claim.Verified before it runs, re-verified weekly.
04
Factual, not persuasive.No unsupported superlatives or competitor comparisons.
05
Publisher control.Every advertiser approved, any card removable, editorial untouched.
06
Respect crawler choices.We follow robots.txt. No hidden text, no bot-only pages.
07
Measurement you can inspect.Published methods and the raw answers behind every result.
08
Disclosure that holds up.A labeled source anyone can trace a fact back to.
Measurement
Every week, three kinds of evidence, with the raw material behind each one.
01
Which AI crawlers fetched pages carrying your card, which pages, and how often. Counted on the publisher's server from each request's user agent. We read it to count, never to change what's served.
02
A fixed panel of real buyer-style prompts, run every week across ChatGPT, Perplexity, Claude and Gemini. For each answer we log whether your facts surfaced, whether what it said about you was accurate, and whether it cited a page carrying your card. The full answer is attached, so you can check our call.
03
Impressions and clicks on the card from real readers, counted without cookies.
Weekly report · Northwind CRM · The Stack Review, CRM cluster · Week of Sep 14, 2026
Illustrative · Sample data18 of 22 agreed pages fetched by at least one AI crawler
| Engine | Surfaced | Accurate | Cited | Raw answer |
|---|---|---|---|---|
| ChatGPT | Yes | Yes | No | View raw answer from ChatGPT |
| Perplexity | Yes | Yes | Yes | View raw answer from Perplexity |
| Claude | Not yet | n/a | No | View raw answer from Claude |
| Gemini | Yes | No: quoted a retired plan | No | View raw answer from Gemini |
Answer checks show you whether your facts are surfacing. They can’t make an engine cite you, and we’ll never tell you otherwise.
How we measureLaunch partner program
The launch program is open. Launch partners get terms we won't offer again, in exchange for going first and telling us what to fix.
Launch publishers
10 spots
Launch advertisers
10 spots
Spots are limited to 10 on each side. Launch terms are confirmed in writing before anything runs.
FAQ
Here's exactly what we promise. Your card will be live on the agreed pages, identical for readers and crawlers, with every claim verified. Every week you'll see whether AI crawlers fetched it and whether your facts surface in answers from four engines, with the raw answers attached. What we can't promise is that any AI engine will cite you or repeat your facts. The engines decide that, and anyone who guarantees it is guessing. Engines take weeks to recrawl pages and reflect new sources, which is why the first term is three months. And if your card isn't live, or a major engine is blocking the host pages, you don't pay for those days.
It is advertising, and every card says so. The difference is what the unit is allowed to say and who it's built for. A native ad persuades. A Verified Facts card states 3 to 5 checkable facts, each linked to a public source we verified before it ran and re-check every week. It's rendered into the page's HTML so AI crawlers can read it, not just people. And it's measured by whether your facts show up in AI answers, not only by clicks.
Engines choose which sources to use, and some may give sponsored content less weight. We don't try to get around that by hiding what the card is, because hiding it is exactly what gets content blocked. Advo is built so there's nothing to catch: one page for everyone, a clear label, no hidden text, and robots.txt respected. If a major engine (ChatGPT, Perplexity, Claude or Gemini) blocks or excludes a host page, the Live Guarantee means you aren't billed for those days. Your answer checks show the effect either way.
No. Cloaking means showing crawlers different content from what people see. Advo does the opposite. The card is part of the page’s HTML, and every visitor gets the same HTML, whether it’s a reader, GPTBot or ClaudeBot. Our integrations read the user agent only to count AI crawler visits, never to change what’s served. You can check any page yourself with our free Symmetry Check.
Monitoring tools show how your brand appears in AI answers. That's useful, but it doesn't change what the sources say. Advo does: it puts verified facts on the pages AI assistants read, then measures whether they surface. The two work well together. If you already use a monitoring tool, Advo gives you something to act on when it shows a gap.
Advertisers pay a flat monthly fee per placement. A placement is one Verified Facts card on one publisher's topic cluster for one month, for example all of a review site's CRM reviews and “best CRM” guides. The fee depends on how much AI crawler traffic the cluster gets and how closely it fits your category. Every placement includes the Live Guarantee. The first term is three months, then month to month. There's no CPM, no pay-per-click and no auction. We share pricing on the call. For publishers, Advo costs nothing: setup and crawler analytics are free, and launch publishers keep 70% of every placement on their pages.
Not yet, and we’d rather say so plainly. Our launch program is open to the first 10 B2B software publishers and 10 advertisers who join. No placements are running today. The product spec, the Advo Standard and the commercial terms are set. One thing you can use right now: Symmetry Check, which is live.
The advertiser and the publisher, together. We propose topic clusters that fit the advertiser's category, the advertiser sees the pages before anything runs, and the publisher approves the advertiser. Publishers can decline any advertiser and remove any card at any time. A page never carries more than one card.
Only if a named, current, third-party source says so, and the card attributes it. “The #1 CRM for startups” won’t run. “Free plan for up to 3 users,” linked to your pricing page, will. Competitor comparisons follow the same rule. The full claims policy is in the Advo Standard.
One of three integrations, all server-side: a WordPress plugin, a React/Next.js component, or an HTML API for any other stack. Each renders the card into your HTML before the page is sent, so it works with page caching and needs no JavaScript. Each includes a small counter that logs AI crawler visits, which gives you free crawler analytics before you take on any sponsor.
Never. Advo doesn't change a word of the article, a rating or a ranking. The card sits in a clearly separate box, says “Ad,” names the advertiser and carries only sourced facts. Publishers approve every advertiser, choose which sections carry cards and can remove any card whenever they want.
No. The card sets no cookies, runs no JavaScript and collects no personal data from readers. Crawl confirmations come from the user agent on each request, and human impressions and clicks are aggregate counts.
In 30 minutes we’ll walk through the product, run one of your pages through Symmetry Check live, and share pricing.
Publisher? Apply as a launch publisher